SquadUp Summit
Created design and branding for SquadUp Summit, the leading annual real estate conference for 4,000+ investors and professionals.
Product Vision
What we wanted users to feel and accomplish.
Build a cohesive summit identity and digital experience that communicates scale, trust, and event energy for thousands of attendees.
Challenge We Had to Solve
The friction points that were hurting clarity, trust, or conversion.
The prior brand and digital touchpoints lacked consistency, making it difficult to present the event as a premium, industry-leading conference.
Strategic UX Response
How I translated insight into interaction, hierarchy, and decisions.
I built a unified visual system across landing pages and promotional assets, with a stronger hierarchy for speaker content, schedule, and registration pathways. This aligned brand expression with conversion-focused UX patterns.
Outcome / Impact
- More premium and coherent event presentation
- Clearer attendee journey from awareness to registration
- Design system reusable across future summit cycles